Litchfield Research helps you get the information you want and the insights you need. More specifically, our research helps you tell your story with confidence and makes it easier for clients to see the value you provide. Our collaborative research design delivers exponential benefits.
Simply put, when your clients profit from your wisdom, they will return as loyal customers.
With our expertise and based on your unique objectives, we can recommend the kind of research project you need to secure the information you require. Because no two clients or markets are exactly the same, we personalize the design and implementation of your research project to produce and present the data you need in the way you want at a price you can live with. We have worked with a broad range of clients to design and implement personalized, cost effective research projects in the following areas:
- Pre-event feasibility
- Post-event feedback
- Readership Surveys
- Industry salary surveys
- Pre-advertising benchmarking
- Post-advertising benchmarking
- Vendor ratings
- Vendor rankings
- Post-purchase satisfaction
- Industry issues
- Brand awareness
- Lead generation
- Digital vs. print feasibility
- Company logo feedback
- Opt-in panel research
- Editorial studies
- Web site customer satisfaction studies
In addition to our personalized research projects, we offer two branded studies:
Take a moment to review the following brief description of these products. We also invite you to contact us so we can personally address your questions or needs.
Lead ADvantage®
Lead Advantage is designed to help generate leads for advertisers. In addition to this valuable way to determine who is planning to buy what, Lead ADvantage determines which products, services and issues are in the front of your market’s mind. We make sure that the questions are formatted in a way that produces the most actionable data and presented in a way that maximizes response rates. With this data you can understand your industry better and see which products are hot, which products are not and what is on people’s minds.
Score 6™
Score 6 can help you understand how readers respond to the design and message of your ad. This study provides keen insights regarding market perceptions and helps you design ads that will generate more and better leads. Question formatting and data analysis are crucial components. When questions are formatted correctly, the research can provide information that is actionable. Getting actionable data is the key to cost effective research.
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