Score 6 by Litchfield Research

It may be a time of unprecedented change in the publishing industry, but one thing will stay constant - your advertisers want to know if their ads are having the intended effect.  That's where Score6, Litchfield Research's new comprehensive survey product, can distinguish you from the competition.

While some surveys focus primarily on ad recall, Score6 focuses on the actual advertisement itself, providing in-depth information that gives advertisers a clear understanding of the effectiveness of the ad's design and message.
 
"We looked at the competition, and decided to go deeper," said Tim Britt, president of Litchfield Research.  "We go beyond recall, and help advertisers look at their ad in a number of different ways. While it's important to know who is looking at your ad, there's a lot more to talk about."
 
Score6 serves as a valuable resource to a magazine sales staff, providing an additional incentive to advertise in your magazine.  Making Score6 available to advertisers can drive sales in special issues, help retain your existing advertisers and attract new companies to your pages.  When you include Score6 in your sales package, advertisers are buying more than space in your magazine.
 
"It's a great value-added service to advertisers because they are getting feedback on perception, the message and the value of the message," said Jim Callan, Source Media's Vice President/Group Publisher for Benefits Group, Accounting Group. "We can give feedback to advertisers that will help them meet their goals."
 
Score6 includes questions such as "Is the ad memorable?" and "Is the ad persuasive?" Questions also drill into the demographics of those viewing the ads  and can include information about job functions, geographic location and company size.
 
"What separates Score6 from other studies is that it is more in-depth," Callan said.  "Information is sliced into different segments, and you can carve out very detailed information."
 
Using Score6 is simple, and a Litchfield representative guides the full process.  The final product is a detailed report for each advertiser that includes an easily understood ranking system that allows advertisers to understand not only how their ad is perceived, but how a particular ad compares to others in the same issue.