How does Litchfield Research add value? We help you determine the questions that, when answered, will provide you with the information you need and the insights you want. We then design a cost effective way to gather that data and present it in a way that is clear and easy to understand. This means we take some time to understand the goals of your research. We ask questions like:

• What will this data help you do?
• For whom is this research intended?
• From whom will the data be gathered?
• When would you like the project to be completed?
• What action will be taken as a result of this research?
• How will you derive value from this research?
• Are the questions open to modification?
• What analytical tools can we use to mine the data most effectively?

Once we have answered these questions, we strategically develop a research plan that is personalized to your needs. The outcome of our collaboration is actionable data presented in a way your target audience can understand and produced at a price you can live with.

Our process encompasses things like choosing appropriate anchor words for each question. If your strategic goal is to understand how your customers feel about doing business with you, you can’t use anchor words like satisfied and unsatisfied. You have to let your customers choose from frustration to delight. How broad should the scale be? Should 1 be frustrated, 3 be satisfied and 5 delighted or would it be better to use a 10 point scale? Our job is to help you make the decision that will get you the best data and the most actionable information.

What is the most cost effective way to gather the data? Web surveys are fast and inexpensive. Phone surveys are more flexible, more sensitive and more interactive. Which one or what combination will get you the information you need in the most cost effective way? We can help you make that determination.

In the end, Litchfield Research prides itself on designing and implementing research projects that get you the information you need, presented in a way you can understand at a price you can live with.